RICH BLACK CREATIVE shared TAXI - The Global Creative Network's photo.
Our class designed 5 different posters with different subjects.
“Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.”
― Victor Papanek, Design for the Real World: Human Ecology and Social Change
RICH BLACK CREATIVE shared Volunteers of America Colorado Branch's event.
Do you have your tickets yet?
RICH BLACK CREATIVE updated their cover photo.
"It's a schedule for the..." on their own photo.
Rebranding and company evaluation for Design on Screen.
Nicki Massieon Fabulous work!! Wow!!!!
Monday, December 30th at 16:03
RICH BLACK CREATIVE Thanks Nicki!
Monday, December 30th at 16:25
Campaign Name: On Us
Tagline: Welcome to your 30s, this last one is On Us.
Parent Company: Blue Cross Blue Shield
Core Values: Changing the way 30 somethings view quitting smoking while helping them and Blue Cross Blue Shield save money.
Positioning Statement: On Us is a Blue Cross Blue Shield campaign that tackles the bigger issue when smokers are trying to quit, they have to be ready, it has to been on their terms and differs for each individual. Therefor, On Us says hey...here’s your last cigarette On
Us, it’s time to quit and you can do it.
Result: Fewer insured smokers that will result in a heather/lower risk costumer and lower
premiums for all insured at Blue Cross Blue Shield.